Developing shared product platforms during a merger: The Fiat-Chrysler case
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More about this item
Keywords
R&D integration; improvisation; NPD organization; merger and acquisitions;All these keywords.
JEL classification:
- O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2014-08-02 (Industrial Competition)
- NEP-CSE-2014-08-02 (Economics of Strategic Management)
- NEP-HIS-2014-08-02 (Business, Economic and Financial History)
- NEP-INO-2014-08-02 (Innovation)
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