Need for closure and media use and preference of youngsters
AbstractThis study examines the explanatory power of an individual difference variable, Need for Closure (NFCL) for media use and preferences for specific media, genres and channels. Results of the study show that high and low NFCL youngsters do not differ in the amount of time spent on cognitive undemanding media (TV, radio, music). However, high (versus low) NFCL youngsters engage less in cognitive effortful activities like reading newspapers and surfing the Internet. Furthermore, high and low NFCL youngsters have a preference for a similar scope of genres and channels. More specifically, high NFCL youngsters prefer well-respected, conventional and less cognitive complex genres and channels. Low NFCL youngsters prefer more alternative, non-conformists, critical and intellectually stimulating genres and channels. Results are discussed and practical implications are provided.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Vlerick Leuven Gent Management School in its series Vlerick Leuven Gent Management School Working Paper Series with number 2005-35.
Length: 36 pages
Date of creation: 12 Feb 2006
Date of revision:
Media use; media preferences; individual differences; motivation;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2006-02-26 (All new papers)
- NEP-CBE-2006-02-26 (Cognitive & Behavioural Economics)
- NEP-CUL-2006-02-26 (Cultural Economics)
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Isabelle Vandenbroere).
If references are entirely missing, you can add them using this form.