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The Effect of Membership Characteristics on Cooperative Pricing Policies and Success

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Author Info
Lynn Hunnicutt
Abstract

Cooperatives are unique among agribusiness firms because their owners are also their customers. This dual nature of patrons means that maximizing profit is one of several optimal strategies the cooperative may pursue. Using a survey of marketing cooperative managers, we examine how membership characteristics and cooperative structure influence cooperative policies. We also study the relationship between member characteristics, cooperative policies and cooperative success. Longer member planning horizons and independent management make profit or price maximization more likely. Cooperative success does not appear systematically related to membership characteristics or cooperative structure. Evidently, cooperative success is not easily measured or explained.

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File URL: ftp://repec.bus.usu.edu/RePEc/usu/pdf/ERI2002-16.pdf
File Format: application/pdf
File Function: First version, 2002
Download Restriction: no

Publisher Info
Paper provided by Utah State University, Department of Economics in its series Working Papers with number 2002-16.

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Length: 21 pages
Date of creation: Aug 2002
Date of revision:
Handle: RePEc:usu:wpaper:2002-16

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Related research
Keywords: cooperatives; retained earnings; success;

Find related papers by JEL classification:
L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General

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