Advanced Search
MyIDEAS: Login to save this paper or follow this series

The Companys Brand Evaluation on the Base of the Financial Markets Instruments

Contents:

Author Info

  • Magomet Yandiev

    ()
    (Department of Economics, Lomonosov Moscow State University)

Abstract

In this article we offer a principally new method of brand valuation. Let’s mention the bounds of application of this approach. The method can be used for the companies which have the brand, the mature market of the common shares and the market of share depositary receipt. The core of the method is that the return on equity of the branded company and the depositary receipt issued for the same share reflect different information volume. The digital value of this difference gives us the numerical prediction of the brand earnings or the valuation of the brand’s changes during some period. It appears that knowing the brand earnings is more useful for the brand management than the calculation of its absolute value because it allows observing the process dynamics including daily measurements although such frequent overseeing can be unnecessary.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.econ.msu.ru/ext/lib/Category/x1a/xb1/6833/file/0009.pdf
File Function: First version, 2014
Download Restriction: no

Bibliographic Info

Paper provided by Moscow State University, Faculty of Economics in its series Working Papers with number 0009.

as in new window
Length: 12 pages
Date of creation: Jan 2014
Date of revision:
Handle: RePEc:upa:wpaper:0009

Contact details of provider:
Postal: 1, Building 46, Leninskie Gory, Moscow, 119992
Phone: (095)939-3495
Fax: (095)939-0877
Email:
Web page: http://www.econ.msu.ru/
More information through EDIRC

Related research

Keywords: value of a brand; financial markets; information; capital structure; depositary receipts; common stocks;

Find related papers by JEL classification:

This paper has been announced in the following NEP Reports:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:upa:wpaper:0009. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alexandr Rakviashvili).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.