Greek companies exporting to South-East European markets
AbstractThe purpose of this study is twofold. First, to conceptualize various internal, external and strategic factors explaining the motivation and the marketing strategy of Greek exporting firms based on a strategic management model. Second, to empirically test this model in the case of Greek exporting firms to South-East European markets. The analysis is accomplished through the observed behaviour of 41 listed firms in the Athens stock exchange involved in making exports to South-East Europe. It is based on a questionnaire which has provided several insights to export motivations and export marketing strategy elements. It uses principal component factor analysis technique in order to investigate common factors that might explain underlying beliefs about the perceived variables.
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Bibliographic InfoPaper provided by University of Peloponnese, Department of Economics in its series Working Papers with number 0013.
Length: 29 pages
Date of creation: 2008
Date of revision:
Export marketing; export motives; Greece; South-East European markets; factor analysis;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-01-26 (All new papers)
- NEP-EEC-2008-01-26 (European Economics)
- NEP-INT-2008-01-26 (International Trade)
- NEP-MKT-2008-01-26 (Marketing)
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- Theodore Metaxas, 2012. "Urban Advantages and Disadvantages in Southeastern Europe: An Appreciation of Industrial Firms by Using Exploratory Factor Analysis," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 81-104.
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