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Le commerce agroalimentaire via internet, encore une utopie ?

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  • Salançon, A.
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    Abstract

    The very uneven development of electronic trade (BtoC) arouses a lot of questions, and more particularly in the agro food sector. From a training course for agro food firms on marketing via Internet , realised within the European program Interreg3b AgroIntec , we try to understand why this new type of marketing is being adopted by agro food firms, and especially in Languedoc wine and vine sector. ...French Abstract : Le développement contrasté du commerce électronique (B to C) suscite nombre d'interrogations en particulier dans le secteur agroalimentaire. A partir d'une opération de formation d'entreprises agroalimentaires à la commercialisation via Internet, réalisée dans le cadre du programme européen Interreg3b AgroIntec, l'article cherche à comprendre les raisons de l'adoption de ce nouveau mode de commercialisation par des entreprises agroalimentaires principalement du secteur vitivinicole languedocien désireuses de commercialiser leurs produits via Internet.

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    File URL: http://www1.montpellier.inra.fr/bartoli/moisa/bartoli/download/moisa2006_pdf/WP_1-2006.pdf
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    Paper provided by UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, IRD - Montpellier, France in its series Working Papers MOISA with number 200601.

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    Date of creation: 2006
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    Handle: RePEc:umr:wpaper:200601

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    Keywords: ELECTRONIC TRADE; AGRO FOOD FIRM; SME; WINE AGROINTEC;

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