IDEAS home Printed from https://ideas.repec.org/p/tho/iscthi/08.html
   My bibliography  Save this paper

Importance of strategic managing in development a competitive event tourism offer

Author

Listed:
  • Slobodan Ivanović

    (Faculty of Tourism and Hospitality Management, Opatija, University of Rijeka, Croatia)

  • Krešimir Mikinac

    (Faculty of Tourism and Hospitality Management, Opatija, University of Rijeka, Croatia)

  • Vedran Milojica

    (Faculty of Tourism and Hospitality Management, Opatija, University of Rijeka, Croatia)

Abstract

Purpose – Over the years numerous world destinations have recognized the advantages of organizing events and manifestations, and have focused their efforts towards that direction in order to expand their tourist offer and make it, as well as the destination, more competitive and recognizable. As a country with a long tourist tradition, rich cultural-historical heritage, etc., Croatia still hasn´t reached the true level of competitiveness of its (event) tourism offer, despite its potential as well as the activities undertaken until now. The purpose of this paper is to present the characteristics and current state of the offer of tourist events in the Republic of Croatia, as well to propose strategic guidelines for its future development. Methodology – The authors have conducted an analysis of the scientific literature, as well as the available secondary data. Findings – The paper presents possibility of development of a competitive event tourism offer in Croatia, based on its natural, cultural-historical and other particularities. Its successful development will result in increase of the tourist turnover, and reduction of the seasonality in Croatian tourism. New theoretical findings in strategic managing and application of positive practical experiences will ensure growth of recognizability and competitiveness of Croatia as a tourist destination. Contribution – Contribution of this paper manifests in increasing the understanding of importance of event tourism and strategies in its development, as well as how its successful development can positively influence on the preservation of Croatian tradition and through that the improvement of total Croatian tourist offer

Suggested Citation

  • Slobodan Ivanović & Krešimir Mikinac & Vedran Milojica, 2016. "Importance of strategic managing in development a competitive event tourism offer," Tourism and Hospitality Industry 08, University of Rijeka, Faculty of Tourism and Hospitality Management.
    • Handle: RePEc:tho:iscthi:08
    as

    Download full text from publisher

    File URL: https://www.fthm.uniri.hr/files/Kongresi/THI/Papers/2016/THI_April2016_95to108.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    2. Danijel Drpic & Vedran Milojica & Julijana Petrovska, 2014. "Managing And Promotion Of Events In Function Of Achieving Competitive Tourist Offer Of Eastern Croatia," Economy of eastern Croatia yesterday, today, tommorow, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 3, pages 255-266.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ahrholdt, Dennis C. & Gudergan, Siegfried P. & Ringle, Christian M., 2019. "Enhancing loyalty: When improving consumer satisfaction and delight matters," Journal of Business Research, Elsevier, vol. 94(C), pages 18-27.
    2. Mariani, Marcello M. & Giorgio, Luisa, 2017. "The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism," Annals of Tourism Research, Elsevier, vol. 62(C), pages 89-109.
    3. Hyesun Kim & Jooa Baek & Yeongbae Choe, 2021. "Family life cycle and preferences for a mega-sporting event package: The case of the 2018 PyeongChang Winter Olympic Games," Tourism Economics, , vol. 27(3), pages 548-568, May.
    4. Aleksandra Krajnovic & Ivana Paula Gortan-Carlin, 2017. "Strategic Management In Cultural Tourism With Emphasis On Event Management: The Case Study Of Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 26(2), pages 791-812, december.
    5. Jing Li & Guangquan Dai & Jinwen Tang & Ying Chen, 2020. "Conceptualizing Festival Attractiveness and Its Impact on Festival Hosting Destination Loyalty: A Mixed Method Approach," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    6. Estela Marine-Roig & Eva Martin-Fuentes & Natalia Daries-Ramon, 2017. "User-Generated Social Media Events in Tourism," Sustainability, MDPI, vol. 9(12), pages 1-23, December.
    7. Marko Perić & Vanja Vitezić, 2019. "Socio-Economic Impacts of Event Failure: The Case of a Cancelled International Cycling Race," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    8. Zain ul Abedin Janjua & Gengeswari Krishnapillai & Mobashar Rahman, 2021. "A Systematic Literature Review of Rural Homestays and Sustainability in Tourism," SAGE Open, , vol. 11(2), pages 21582440211, April.
    9. Nicholas Wise, 2020. "Urban and Rural Event Tourism and Sustainability: Exploring Economic, Social and Environmental Impacts," Sustainability, MDPI, vol. 12(14), pages 1-5, July.
    10. David Parra-Camacho & Mario Alguacil & Ferran Calabuig-Moreno, 2020. "Perception of the Fair Social Distribution of Benefits and Costs of a Sports Event: An Analysis of the Mediating Effect between Perceived Impacts and Future Intentions," Sustainability, MDPI, vol. 12(11), pages 1-17, May.
    11. Alexander, Andrew & Teller, Christoph & Wood, Steve, 2020. "Augmenting the urban place brand – On the relationship between markets and town and city centres," Journal of Business Research, Elsevier, vol. 116(C), pages 642-654.
    12. Wu, Shaofeng & Li, Yanning & Wood, Emma H. & Senaux, Benoît & Dai, Guangquan, 2020. "Liminality and festivals—Insights from the East," Annals of Tourism Research, Elsevier, vol. 80(C).
    13. Alfina Permatasari, 2021. "CIOFF (International Council of Organizations of Folklore Festivals and Folk Arts) and Intangible Culture in Surabaya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(5), pages 111-113, May.
    14. Luiza Ossowska & Dorota Janiszewska & Grzegorz Kwiatkowski, 2023. "The Entrepreneurship Ecosystem of Food Festivals—A Vendors’ Approach," Sustainability, MDPI, vol. 15(2), pages 1-19, January.
    15. Takatoshi Murayama & Graham Brown & Rob Hallak & Kohsuke Matsuoka, 2022. "Tourism Destination Competitiveness: Analysis and Strategy of the Miyagi Zaō Mountains Area, Japan," Sustainability, MDPI, vol. 14(15), pages 1-17, July.
    16. Li, Yanning & Wood, E.H. & Thomas, R., 2017. "Innovation implementation: Harmony and conflict in Chinese modern music festivals," Tourism Management, Elsevier, vol. 63(C), pages 87-99.
    17. Aleksandra Werner, 2023. "Tourist Activities and the Impact on Local and Regional Development," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 268-279.
    18. Petya Ivanova, 2021. "Event Tourism Development in Bulgaria: Key Factors and Main Goals," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 168-191.
    19. Davis, Andrew, 2017. "It wasn't me, it was my festival me: The effect of event stimuli on attendee identity formation," Tourism Management, Elsevier, vol. 61(C), pages 484-500.
    20. Insin Kim & Soojung Kim & Sooyoung Choi & Dongjin Kim & Yeol Choi & Donghyun Kim & Yensen Ni & Jie Yin, 2022. "Identifying Key Elements for Establishing Sustainable Conventions and Exhibitions: Use of the Delphi and AHP Approaches," Sustainability, MDPI, vol. 14(3), pages 1-14, February.

    More about this item

    Keywords

    event tourism; strategies; strategic management; competitiveness; Croatia;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tho:iscthi:08. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ana Montan (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.