Social Networks of Researchers in Business To Business Marketing: A Case Study of the IMP Group 1984-1999
AbstractScience is a social process that functions through social networks of researchers that form invisible colleges. Analysis of these social networks provides a means for examining the structure of relations among researchers. The Industrial Marketing and Purchasing (IMP) group, "an informal international group of scholars concerned with developing concepts and knowledge in the field of business-to-business marketing and purchasing," is used as a case study of a network of researchers because it has been responsible for considerable research over the last decades in the area of business-to-business marketing, yet its structure remains hidden because of its informal network characteristics. The results of a social network analysis of the IMP group is described based on the pattern of co-authorship at annual IMP conferences. The results reveal a power law distribution of paper co-authorship and a small world network that conforms to the results of studies of other types of social networks. A core network of 57 researchers is identified and its network properties are described, including how it has evolved over time. The study provides the basis for further studies of the social networks of marketing and business researchers.
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Bibliographic InfoPaper provided by SPRU - Science and Technology Policy Research, University of Sussex in its series SPRU Working Paper Series with number 116.
Length: 41 pages
Date of creation: 01 May 2004
Date of revision:
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More information through EDIRC
informal networks; business-to-business marketing;
Find related papers by JEL classification:
- D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
This paper has been announced in the following NEP Reports:
- NEP-ALL-2005-05-07 (All new papers)
- NEP-BEC-2005-05-07 (Business Economics)
- NEP-INO-2005-05-07 (Innovation)
- NEP-NET-2005-05-07 (Network Economics)
- NEP-TID-2005-05-07 (Technology & Industrial Dynamics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Cote, Joseph A & Leong, Siew Meng & Cote, Jane, 1991. " Assessing the Influence of Journal of Consumer Research: A Citation Analysis," Journal of Consumer Research, University of Chicago Press, vol. 18(3), pages 402-10, December.
- Melin, Goran, 2000. "Pragmatism and self-organization: Research collaboration on the individual level," Research Policy, Elsevier, vol. 29(1), pages 31-40, January.
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