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Analisis SWOT Untuk Strategi Pengembangan Home Industry Kue Gapit Sampurna Jaya Kabupaten Cirebon
[SWOT Analysis for Gapit Cake Home Industry Development Strategy Sampurna Jaya Cirebon Regency]

Author

Listed:
  • Bakhri, Syaeful Bakhri
  • Munawar Albadri, Abdul Aziz
  • Fatimah, Ummi Khulsum

Abstract

The aim of this community service activity is as an effort to improve the quality of home industry management of Gapit Sampurna Jaya Cake through the preparation of appropriate and accurate business strategies to develop the home industry which is now beginning to be known to the public because of its very distinctive food taste. The analytical tool used is through SWOT Analysis to help identify various systematically formed factors that are used to formulate a company's strategy. SWOT can be applied by analyzing and choosing things that affect the four elements. This research is field research with a descriptive qualitative method. From the results of the research, the producers' strategy is to continue to compete, namely maintaining product quality with good quality raw materials, providing good service, competitive prices, and online marketing while the SWOT analysis includes maximizing production, maintaining product quality, providing parking space, adding variety to a sense of nimble, increasing capital and expanding marketing.

Suggested Citation

  • Bakhri, Syaeful Bakhri & Munawar Albadri, Abdul Aziz & Fatimah, Ummi Khulsum, 2019. "Analisis SWOT Untuk Strategi Pengembangan Home Industry Kue Gapit Sampurna Jaya Kabupaten Cirebon [SWOT Analysis for Gapit Cake Home Industry Development Strategy Sampurna Jaya Cirebon Regency]," MPRA Paper 99626, University Library of Munich, Germany, revised 10 Jan 2019.
    • Handle: RePEc:pra:mprapa:99626
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    More about this item

    Keywords

    SWOT Analysis; Development Strategy; Home Industry;
    All these keywords.

    JEL classification:

    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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