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Purchase Decision of Chemical Compound Fertilizers by White Pepper Farmers

Author

Listed:
  • Kusumah, Echo Perdana
  • Wahyudin, Nanang

Abstract

The purposes of this research are to analyze the influence of Brand Image, Promotion, and Distribution toward Purchase Decision of chemical compound fertilizer. The population in this research is White Pepper farmers in South Bangka Regency, Bangka Belitung Province, Indonesia. The sampling technique is a quota sampling method which results for 100 samples. The data analysis method uses descriptive statistical analysis and logistic regression analysis. The result of this study shows that several brands of chemical compound fertilizer that are preferred by white pepper farmers in South Bangka Regency are Yaramila, Wayang, and Phonska. Brand Image variable and Distribution variable influence on Purchase Decision. On the other hand, Promotion variable doesn’t influence Purchase Decision.

Suggested Citation

  • Kusumah, Echo Perdana & Wahyudin, Nanang, 2018. "Purchase Decision of Chemical Compound Fertilizers by White Pepper Farmers," MPRA Paper 88435, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:88435
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    File URL: https://mpra.ub.uni-muenchen.de/88435/1/MPRA_paper_88435.pdf
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    More about this item

    Keywords

    Brand image; Promotion; Distribution; Purchase decision; Chemical compound fertilizers;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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