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Analyse des données : Résumé de cours avec exercices d’application
[Data analysis: course summary with case studies]

Author

Listed:
  • Trabelsi, Mohamed Ali

Abstract

This book aims to discover the main techniques of data analysis through numerous examples and application exercises. It is intended for students of Bachelor, Master or Doctorate in Marketing and Management of Business Schools and Management. It is organized around the key steps of a data analysis: the definition of the problem, the description of the data, the writing of the questionnaire and the choice of the sample, in order to carry out the tests appropriate to the nature of the collected data. and the objectives of the study. The book includes several illustrative examples and applications on descriptive statistics, non-parametric tests, principal component analysis and factorial correspondence analysis.

Suggested Citation

  • Trabelsi, Mohamed Ali, 2016. "Analyse des données : Résumé de cours avec exercices d’application [Data analysis: course summary with case studies]," MPRA Paper 82947, University Library of Munich, Germany, revised 03 May 2016.
    • Handle: RePEc:pra:mprapa:82947
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    More about this item

    Keywords

    Data analysis; principal component analysis; Factorial correspondence analysis.;
    All these keywords.

    JEL classification:

    • C02 - Mathematical and Quantitative Methods - - General - - - Mathematical Economics
    • C55 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Large Data Sets: Modeling and Analysis
    • C8 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs

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