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La promozione turistica durante la Belle Époque: il caso della Riviera ligure
[Tourist Promotion during the Belle Époque: the case of the Riviera Ligure]

Author

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  • Zanini, Andrea

Abstract

During the second half of the 19th century Liguria, the well-known Italian Riviera, emerged as a leading tourist region in Europe. Although its initial success depended on natural resources (a mild winter climate and a beautiful landscape), the progressive growth of international competition forced Liguria’s leading resorts to improve tourist facilities and to invest in advertising and communication. This paper analyses the strategies adopted and the role played by the different actors involved (hoteliers, nonprofit associations, municipalities, etc.) in building and disseminating a fascinating image in order to succeed in the international tourist market.

Suggested Citation

  • Zanini, Andrea, 2015. "La promozione turistica durante la Belle Époque: il caso della Riviera ligure [Tourist Promotion during the Belle Époque: the case of the Riviera Ligure]," MPRA Paper 80293, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:80293
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    File URL: https://mpra.ub.uni-muenchen.de/80293/8/MPRA_paper_80293.pdf
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    References listed on IDEAS

    as
    1. John K. Walton, 2011. "Seaside tourism in Europe: Business, urban and comparative history," Business History, Taylor & Francis Journals, vol. 53(6), pages 900-916, October.
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      Keywords

      Tourism History; Advertising; Italy; Belle Epoque;
      All these keywords.

      JEL classification:

      • N73 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services - - - Europe: Pre-1913
      • N93 - Economic History - - Regional and Urban History - - - Europe: Pre-1913

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