IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/78554.html
   My bibliography  Save this paper

Маркетинг Взаимоотношений С Поставщиками На Промышленном Рынке И Его Особенности

Author

Listed:
  • Mukhina, Alena

Abstract

This article discusses the issues on relationship marketing in the industrial market. Special attention is paid to the definition of relationship marketing, proposed classification of relationship marketing research schools such as North American, Northern European and British. Revealed key concepts of relationship marketing in industrial market and its features.

Suggested Citation

  • Mukhina, Alena, 2017. "Маркетинг Взаимоотношений С Поставщиками На Промышленном Рынке И Его Особенности," MPRA Paper 78554, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:78554
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/78554/1/MPRA_paper_78554.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Relationship marketing; marketing; suppliers; relationship marketing; inter-firm relationships.;
    All these keywords.

    JEL classification:

    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:78554. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.