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Co-evolution of capabilities and preferences in the adoption of new technologies

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Consoli, Davide

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Abstract

The objective of this paper is to propose a multidisciplinary approach for the analysis of demand and innovation. It combines insights from studies on technology diffusion, evolutionary economics and cognitive psychology to argue that consumption and demand are learning processes driven by trial-and-error, rather than by ex-ante maximization. The paper presents a heuristic synthesis to incorporate learning processes in the determination of consumption preferences and capabilities. The case of banking service innovation in the UK is presented as an illustrative example of the outlined dynamics.

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File URL: http://mpra.ub.uni-muenchen.de/7175/
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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 7175.

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Date of creation: 15 Feb 2008
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Handle: RePEc:pra:mprapa:7175

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Related research
Keywords: Demand; Innovation; Technology Adoption; Learning;

Find related papers by JEL classification:
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information
O33 - Economic Development, Technological Change, and Growth - - Technological Change - - - Technological Change: Choices and Consequences; Diffusion Processes

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  1. Julian P. Christ & André P. Slowak, 2009. "Why Blu-ray vs. HD-DVD is not VHS vs. Betamax: The Co-evolution of Standard-setting Consortia," Violette Reihe Arbeitspapiere 29-2009, Promotionsschwerpunkt Globalisierung und Beschaeftigung. [Downloadable!]
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