Analiza wpływu geopolitycznych efektów światowego kryzysu gospodarczego na proces decyzyjny w przedsiębiorstwach międzynarodowych[Analysis of Influence of Geopolitical Effects of Global Economic Crisis on Decision Processes of International Companies]

Global financial crisis has caused deep changes in most areas of economic activity. Every sphere of business environment of international companies has been affected, including operating-, host – country- and global levels. The presented paper aims at familiarizing the reader with research lead during past few years on a group of Polish and International SME’s which resulted in elaboration of a general synthetic decision making model. The proposed solution allows anticipating geopolitical changes in decision making processes. Research methodology includes a set of analytical methods, i.e. direct interviews, Delphi method, Pareto – Lorenz method and Analytic Hierarchy Process (AHP). Innovative application of AHP for economic purposes allows transposing qualitative factors of influence into quantitative ones, which leads to systemizing of decision making effects for comparison and analysis needs. Besides its main advantage, which is a focus on quality and effectiveness of decision making, the proposed solution evaluates the rejected alternatives and opportunity costs. Therefore it seems to be a useful tool enhancing strategic and operational decision making in internationally oriented companies.