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Domestic or International Hotels: The Frontrunner of Service Innovation and Customer Choice in Pakistan

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Author Info

  • Ellahi, Abida
  • Rashid, Abdul

Abstract

The purpose of this study is to analyze the factors that measure the preferences of customers for domestic and international hotels operating in Pakistan. A questionnaire derived from previous studies was completed by 200 hotel-customers in Pakistan. Data is analyzed using SPSS software by employing factor analysis with VERIMEX rotation and multiple regressions The results indicate that international hotels have more attributes and are preferred by customers as compare to domestic hotels. The study reinforces and refines the body of knowledge relating the service innovation and customer choices for hotel industry in Pakistan. The study also tries to highlight the relative importance of tangible and intangible factors in the hotel sector It may establish useful base for future empirical work in this field, at least in developing countries.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 26089.

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Date of creation: 10 Apr 2010
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Handle: RePEc:pra:mprapa:26089

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Related research

Keywords: Customer preference; Service innovation; Hotel attributes; Factor analysis;

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