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Spanish Tourist Behaviour: A Specific Objective-base Segmantation

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  • González, Pablo Rodríguez
  • Molina, Oscar
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    Abstract

    This work uses data from the Spanish Tourism Demand Segments Survey (N=6900) conducted by the IESA-CSIC for Turismo Andaluz, SA. The objective of the paper is to develop a statistical segmentation or typology of Spanish tourists based on objective aspects of tourist behaviour measured in the survey including destinations visited, theme of the trip, lodging, transportation and travel group. Initial categorical data are reduced using multiple correspondence analysis and grouped through cluster analysis. Afterwards, identified segments are evaluated to analyse their tourist profiles with a view to examining sociological perspectives of tourist behaviour.

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    File URL: http://mpra.ub.uni-muenchen.de/25458/
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    Bibliographic Info

    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 25458.

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    Date of creation: 04 Jul 2009
    Date of revision: 27 Aug 2009
    Publication status: Published in TOURISMOS: An International Multidisciplinary Journal of Tourism 3.4(2009): pp. 185-203
    Handle: RePEc:pra:mprapa:25458

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    Related research

    Keywords: Tourist Demand; Segmentation; Spain; Domestic Tourism; Multiple Correspondence Analysis; Cluster Analysis;

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