El éxito de Inditex y la sombra de Hennes and Mauritz. Diferencias en la dirección estratégica
[Inditex succes, Hennes and Maurtiz's shade and their strategic management]
AbstractDifferent strategies adopted by corporation’s management condition its market success. If a strategy were good enough, the rest of the corporations that operate on its activity segment which have similar characteristics would try to copy it. Inditex is leading the textile sector, meanwhile Hennes and Mauritz (H&M) is not getting closer enough to Inditex in order to obtain a vantage point forehead to it. This article is a comparative analysis about the policy, the strategy and the result of them.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 23154.
Date of creation: 30 Apr 2010
Date of revision:
Inditex; Hennes and Mauritz; Dirección Estratégica; Inversión Internacional; Información Segmentada;
Find related papers by JEL classification:
- M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-06-18 (All new papers)
- NEP-CSE-2010-06-18 (Economics of Strategic Management)
- NEP-HIS-2010-06-18 (Business, Economic & Financial History)
- NEP-MKT-2010-06-18 (Marketing)
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