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Binding stakeholders into moral communities: A review of studies on social responsibility of business

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  • Nair, Tara S.
  • Pradhan, Rachayeeta
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    Abstract

    This paper revisits the issue of business social responsibility with a view to reiterate its relevance in the contemporary scenario characterised by an overarching presence of private businesses and blurring of the barriers between not-for-profit and for-profit enterprises. The paper reviews the evolution of major theoretical positions of business social responsibility to demonstrate how the basic understanding of the term traversed through time and alongside changes in forms of business organisation and interpretations of the morality of private property. It draws on stakeholding and social contract theories to underscore the moral and social responsibility of businesses to broaden their vision beyond profit and stakeholder value.

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    File URL: http://mpra.ub.uni-muenchen.de/20767/
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    Bibliographic Info

    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 20767.

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    Date of creation: 02 Jan 2010
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    Publication status: Published in Asia Pacific Business Review 4.5(2010): pp. 86-97
    Handle: RePEc:pra:mprapa:20767

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    Keywords: social responsibility; stakeholder; social contract; moral communities;

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    1. MaryAnn Reynolds & Kristi Yuthas, 2008. "Moral Discourse and Corporate Social Responsibility Reporting," Journal of Business Ethics, Springer, vol. 78(1), pages 47-64, March.
    2. Lorenzo Sacconi, 2004. "Corporate social responsibility (CSR) as a model of "extended" corporate governance. an explanation based on the economic theories of social contract, reputation and reciprocal conformism," LIUC Papers in Ethics, Law and Economics 142, Cattaneo University (LIUC).
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