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Social Networking: Changing the way we communicate and do business

Author

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  • Jones, Kevin

Abstract

This paper reviews the value of social networking and the impact it can have on small and large businesses. The paper also reviews the Social Networking Business Plan and the power of recommender networks. Examples are given of inbound and outbound marketing techniques. Social Networking is an integral part of inbound marketing. A synopsis of the evolving demographic of social networkers is presented to add clarity and show potential for social networking websites and tools.

Suggested Citation

  • Jones, Kevin, 2009. "Social Networking: Changing the way we communicate and do business," MPRA Paper 18502, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:18502
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    File URL: https://mpra.ub.uni-muenchen.de/18502/1/MPRA_paper_18502.pdf
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    More about this item

    Keywords

    social networking; business; Facebook; The Social Network Business Plan; Social Networking Strategy; social networking demographics; inbound marketing; outbound marketing; advertising in the 21st century;
    All these keywords.

    JEL classification:

    • D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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