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Social Networking: Changing the way we communicate and do business

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  • Jones, Kevin

Abstract

This paper reviews the value of social networking and the impact it can have on small and large businesses. The paper also reviews the Social Networking Business Plan and the power of recommender networks. Examples are given of inbound and outbound marketing techniques. Social Networking is an integral part of inbound marketing. A synopsis of the evolving demographic of social networkers is presented to add clarity and show potential for social networking websites and tools.

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File URL: http://mpra.ub.uni-muenchen.de/18502/
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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 18502.

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Date of creation: 15 Oct 2009
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Handle: RePEc:pra:mprapa:18502

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Related research

Keywords: social networking; business; Facebook; The Social Network Business Plan; Social Networking Strategy; social networking demographics; inbound marketing; outbound marketing; advertising in the 21st century;

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