Evolution of digital marketing
AbstractThe people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime. The fast adopting of new technologies affects – and transform – manufacturing, distribution and consume, but to optimize on-line channels is necessary to act objectively, and to found the decisions on performance key indicators. In the process of adapting to these market changes, the marketers have the opportunity to reach a different audience through on-line and mobile instruments. This approach based on real data, facilitated by web analysis, helps companies to focus the efforts and to have success with the new offer versions.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 13725.
Date of creation: 02 Mar 2009
Date of revision:
digital marketing; blog; mobile marketing; interactive television;
Find related papers by JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising
This paper has been announced in the following NEP Reports:
- NEP-ALL-2009-03-07 (All new papers)
- NEP-CUL-2009-03-07 (Cultural Economics)
- NEP-ICT-2009-03-07 (Information & Communication Technologies)
- NEP-MKT-2009-03-07 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Gheorghe Orzan, 2007. "Cybermarketing," marketing books, Academy of Economic Studies, School of Marketing, Academy of Economic Studies, School of Marketing, edition 1, number 2 edited by Mihai Orzan, June.
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