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Reviving tourism sector in the aftermath of the Covid-19 pandemic: The role of competitive intelligence

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  • Kettani, Zohor

Abstract

Towards the end of 2019, the world experienced an unprecedented crisis. The COVID-19 virus was spreading quickly forcing authorities to impose drastic measures to contain it. Thus, the pandemic resulted in a deep worldwide economic crisis leaving many sectors vulnerable. Tourism, a vital sector that contributes strongly to the economic growth of many countries, was seriously affected. Even though some borders have been opened, vaccination campaigns have been launched and restrictions have been softened worldwide, the sector still struggles. In order to stimulate their activities, in the new challenging context created by the pandemic, tourism companies should not mainly rely on the support measures offered by governments. They are rather required to re-examine their traditional managerial approaches and start implementing more effective practices, such as competitive intelligence to anticipate future threats and identify new growth opportunities. The aim of this paper is therefore to provide a reflection on the role that competitive intelligence could have in the recovery of the tourism sector following the damages caused by the Covid-19 pandemic.

Suggested Citation

  • Kettani, Zohor, 2021. "Reviving tourism sector in the aftermath of the Covid-19 pandemic: The role of competitive intelligence," MPRA Paper 110693, University Library of Munich, Germany, revised 12 Apr 2021.
    • Handle: RePEc:pra:mprapa:110693
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    File URL: https://mpra.ub.uni-muenchen.de/110693/1/MPRA_paper_110693.pdf
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    References listed on IDEAS

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    1. Committee for the Coordination of Statistical Activities, 2020. "How COVID-19 is Changing the World," World Bank Publications - Books, The World Bank Group, number 33773, December.
    2. Hamid Tahmasebifard, 2018. "The role of competitive intelligence and its sub-types on achieving market performance," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1540073-154, January.
    3. Frederic Boissay & Phurichai Rungcharoenkitkul, 2020. "Macroeconomic effects of Covid-19: an early review," BIS Bulletins 7, Bank for International Settlements.
    4. Fong, Lawrence Hoc Nang & Law, Rob & Ye, Ben Haobin, 2021. "Outlook of tourism recovery amid an epidemic: Importance of outbreak control by the government," Annals of Tourism Research, Elsevier, vol. 86(C).
    5. Sigala, Marianna, 2020. "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research," Journal of Business Research, Elsevier, vol. 117(C), pages 312-321.
    6. [Reference to Rouach], Daniel & [Reference to Santi], Patrice, 2001. "Competitive Intelligence Adds Value:: Five Intelligence Attitudes," European Management Journal, Elsevier, vol. 19(5), pages 552-559, October.
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    Cited by:

    1. Tevfik Demirciftci & Amanda Belarmino, 2022. "A cross-cultural study of competitive intelligence in revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(6), pages 691-699, December.
    2. Teodor Hada & Iulia Cristina Iuga & Dorin Wainberg, 2021. "Aspects Regarding the Registration in Accounting of Some Active Support Measures for Employees and Employers in Romania During 2020," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 766-771, August.

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    More about this item

    Keywords

    Competitive intelligence; information; anticipation; Covid-19 pandemic; tourism; recovery;
    All these keywords.

    JEL classification:

    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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