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Pathways of Global Cultural Diffusion: Media and Attitudes about Violence against Women

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  • Swindle, Jeffrey

Abstract

Lay people around the world are aware of many global cultural scripts, but the specific pathways through which they are exposed to global and competing scripts remain abstract. I address this theoretical issue through an analysis in contemporary Malawi. I show how transnational organizations promoted media content laden with global scripts denouncing violence against women, while foreign media entertainment organizations spread and inspired content that normalized violence. Exposure to these unique media sources influenced people’s attitudes in opposite directions. Global and competing scripts both may be diffused within the same general source of information and have distinct effects.

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  • Swindle, Jeffrey, 2018. "Pathways of Global Cultural Diffusion: Media and Attitudes about Violence against Women," SocArXiv u2zhw, Center for Open Science.
    • Handle: RePEc:osf:socarx:u2zhw
    DOI: 10.31219/osf.io/u2zhw
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    References listed on IDEAS

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