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Pengaruh Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada Shine Holiday, Pt. Sinar Duta Wisata Medan

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  • Sukma, STIM

Abstract

The purpose of this study is to know the influence of Quality of Service Against Consumer Loyalty on Shine Holiday. The sample of this study is the consumer who purchases each item on Shine Holiday, PT. Sinar Duta Wisata Medan. Sampling using probability random sampling technique. Probability sampling is a sampling technique that provides the same opportunities. Data analysis using simple linear regression analysis, hypothesis test using determination test (R2) and partial test (t test), while data processing using SPSS program. The results showed from the results. (R2) variable The quality of service is able to explain the variations that occur in consumer loyalty variables, in addition partially.

Suggested Citation

  • Sukma, STIM, 2018. "Pengaruh Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada Shine Holiday, Pt. Sinar Duta Wisata Medan," INA-Rxiv pbr6w, Center for Open Science.
    • Handle: RePEc:osf:inarxi:pbr6w
    DOI: 10.31219/osf.io/pbr6w
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    1. Supriyanto, Supriyanto & Hidayat, Rahmat, 2010. "Rancangan Sistem Administrasi Akademik Berbasis Komputer," OSF Preprints 73bhe, Center for Open Science.
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