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Exploring the Economics of Personal Data: A Survey of Methodologies for Measuring Monetary Value

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Abstract

This report takes an initial look at methodologies to measure and estimate the monetary value of personal data. Personal data is creating economic and social value at an increasing pace, but measuring and estimating the value being generated is difficult. This is because not only a huge amount of data is being generated, but personal data is used in many different situations for numerous purposes. Studying the value of personal data begins with comparing methodologies for assigning the monetary values attached to it.

Suggested Citation

  • Oecd, 2013. "Exploring the Economics of Personal Data: A Survey of Methodologies for Measuring Monetary Value," OECD Digital Economy Papers 220, OECD Publishing.
  • Handle: RePEc:oec:stiaab:220-en
    DOI: 10.1787/5k486qtxldmq-en
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    Cited by:

    1. Just, Natascha, 2018. "Governing online platforms: Competition policy in times of platformization," Telecommunications Policy, Elsevier, vol. 42(5), pages 386-394.
    2. Lammi, Minna & Pantzar, Mika, 2019. "The data economy: How technological change has altered the role of the citizen-consumer," Technology in Society, Elsevier, vol. 59(C).
    3. Henk Kox & Bas Straathof & Gijsbert Zwart, 2017. "Targeted advertising, platform competition, and privacy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(3), pages 557-570, September.
    4. Henk Kox & Bas Straathof & Gijsbert Zwart, 2017. "Targeted advertising, platform competition, and privacy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(3), pages 557-570, September.
    5. Morlok, Tina & Matt, Christian & Hess, Thomas, 2017. "Privatheitsforschung in den Wirtschaftswissenschaften: Entwicklung, Stand und Perspektiven," Working Papers 1/2017, University of Munich, Munich School of Management, Institute for Information Systems and New Media.
    6. Goodridge, PR & Haskel, J, 2015. "How much is UK business investing in big data?," Working Papers 25159, Imperial College, London, Imperial College Business School.
    7. Maciej Sobolewski & Michał Paliński, 2017. "How much consumers value on-line privacy? Welfare assessment of new data protection regulation (GDPR)," Working Papers 2017-17, Faculty of Economic Sciences, University of Warsaw.
    8. Hildebrandt, Christian & Arnold, René, 2018. "Marktbeobachtung in der digitalen Wirtschaft – Ein Modell zur Analyse von Online-Plattformen," WIK Discussion Papers 427, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH.

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