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Digital opportunities for demand-side policies to improve consumer health and the sustainability of food systems

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  • Tom Baragwanath

Abstract

Digital tools and technologies can assist governments to improve consumer health and the sustainability of food systems. These tools can be used to encourage consumers to buy healthy and nutritious foods and foods produced through sustainable farming practices, as well as to reduce asymmetries of food labelling schemes. They also contribute to more effective food data collection systems that can inform policy decisions, including by combining commercial sales information with national dietary intake survey data. Given the diverse approaches to adopting these digital tools, there is scope for cross-country learning. Current use of digital technologies by some governments ‒ from national dietary guideline websites to dedicated mobile apps ‒ can serve as references for other countries that seek to develop their own digital programmes. While these tools offer useful mechanisms for advancing policy objectives, they will need to be carefully designed to maximisetheir effectiveness and regularly evaluated to avoid excess cost and duplication.

Suggested Citation

  • Tom Baragwanath, 2021. "Digital opportunities for demand-side policies to improve consumer health and the sustainability of food systems," OECD Food, Agriculture and Fisheries Papers 148, OECD Publishing.
    • Handle: RePEc:oec:agraaa:148-en
    DOI: 10.1787/bec87135-en
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    Cited by:

    1. Lucia A Reisch, 2021. "Shaping healthy and sustainable food systems with behavioural food policy [The impacts of dietary change on greenhouse gas emissions, land use, water use, and health: a systematic review]," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 48(4), pages 665-693.

    More about this item

    Keywords

    behavioural insights; dietary intake surveys; food waste labelling; obesity;
    All these keywords.

    JEL classification:

    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • O38 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Government Policy
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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