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Calidad objetiva y su relaci¢n con la formaci¢n y la satisfacci¢n del empresario: El caso de los alojamientos rurales espa¤oles


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La revisi¢n de la literatura desvela una relaci¢n entre el perfil del peque¤o empresario y la competitividad del negocio que regenta. A su vez, observamos la progresiva utilizaci¢n de est ndares de calidad en el sector del turismo rural, bien por parte de la Administraci¢n o por asociaciones privadas. El desarrollo de est ndares se debe a los resultados empresariales positivos que se atribuyen a la existencia de calidad en la empresa. As¡, en esta investigaci¢n se analiza la influencia de la formaci¢n y la satisfacci¢n del encargado de un establecimiento de turismo rural sobre la calidad objetiva de dicho establecimiento. Los resultados revelan que la formaci¢n, tanto espec¡fica como no espec¡fica, y la satisfacci¢n determinan un dise¤o de la oferta orientado hacia la calidad de servicio. El tipo de oferta se mide mediante indicadores objetivos elaborados a partir de un amplio proceso que incluye una revisi¢n de la literatura sobre calidad percibida, as¡ como entrevistas en profundidad y evaluaci¢n posterior por parte de expertos del sector.

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Paper provided by Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Doctorado Interuniversitarios (con mención de calidad de la ANECA) en "Economía de la Empresa", Universidades de Valladolid, Burgos, Salamanca y León (España). Hasta 2008, Programa de Doctorado Interuniversitario (con mención de calidad de la ANECA) “Nuevas Tendencias en Dirección de Empresas”, Universidades de Valladolid, Burgos y Salamanca (España). in its series Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". with number 2006-13.

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Length: 27 pages
Date of creation: Dec 2006
Date of revision:
Handle: RePEc:ntd:wpaper:2006-13

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Keywords: calidad objetiva; formaci¢n; satisfacci¢n; peque¤o empresario; turismo rural;

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