Public Administration and Customer Satisfaction in Romania
AbstractMarketing in public administration imposes employees a new way of behavior that involves also interest towards citizens` requests, high capacity of coping to the evolution of requests and society's expectations, innovate spirit, transparence, availability to reduce bureaucracy, flexibility in the functioning mechanism of public institutions, unitary vision towards activities that are carried out as a result of effective orientation of activities to the real needs of citizens. The concept (orientation) of marketing in public administration aims to identify, touch and quantify the needs and wishes of citizens and the fulfillment of those by the state institutions
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Bibliographic InfoPaper provided by Academic Public Administration Studies Archive - APAS in its series Apas Papers with number 55.
Date of creation: 13 May 2010
Date of revision:
Marketing; citizens needs; social life; public administration; public officials; efficiency; public institutions;
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