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Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry

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  • González, Julia
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    Abstract

    This article studies the preference structure of frozen fried potatoes consumers in Mar del Plata, Argentina, and the effect of changes in market structure and the addition of a new product on prices, market shares, and welfare. Heterogeneity in consumer preferences is found, driven by demographic characteristics. Consumer surplus would decrease with a merger between the two smaller firms of the market, and would increase if the market turned into a single-product firms industry. The results emphasize the importance of both agronomic issues and consumer preferences for the success of the introduction of a credence-attribute in a food industry.

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    File URL: http://nulan.mdp.edu.ar/1674/
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    Bibliographic Info

    Paper provided by Centro de Documentación, Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata in its series Nülan. Deposited Documents with number 1674.

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    Date of creation: Nov 2012
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    Handle: RePEc:nmp:nuland:1674

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    Postal: Funes 3250 - (7600) Mar del Plata
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    Web page: http://eco.mdp.edu.ar
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    Related research

    Keywords: Papa; Alimentos Congelados; Preferencias del Consumidor; Estructura del Mercado;

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