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Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity

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  • Edward L. Glaeser
  • Hyunjin Kim
  • Michael Luca

Abstract

Can new data sources from online platforms help to measure local economic activity? Government datasets from agencies such as the U.S. Census Bureau provide the standard measures of local economic activity at the local level. However, these statistics typically appear only after multi-year lags, and the public-facing versions are aggregated to the county or ZIP code level. In contrast, crowdsourced data from online platforms such as Yelp are often contemporaneous and geographically finer than official government statistics. In this paper, we present evidence that Yelp data can complement government surveys by measuring economic activity in close to real time, at a granular level, and at almost any geographic scale. Changes in the number of businesses and restaurants reviewed on Yelp can predict changes in the number of overall establishments and restaurants in County Business Patterns. An algorithm using contemporaneous and lagged Yelp data can explain 29.2 percent of the residual variance after accounting for lagged CBP data, in a testing sample not used to generate the algorithm. The algorithm is more accurate for denser, wealthier, and more educated ZIP codes.

Suggested Citation

  • Edward L. Glaeser & Hyunjin Kim & Michael Luca, 2017. "Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity," NBER Working Papers 24010, National Bureau of Economic Research, Inc.
  • Handle: RePEc:nbr:nberwo:24010
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    1. Goldfarb, Avi & Greenstein, Shane M. & Tucker, Catherine E. (ed.), 2015. "Economic Analysis of the Digital Economy," National Bureau of Economic Research Books, University of Chicago Press, number 9780226206981, December.
    2. Allen J. Scott, 2012. ". By Edward Glaeser," Economic Geography, Taylor & Francis Journals, vol. 88(1), pages 97-100, January.
    3. Jorge Guzman & Scott Stern, 2016. "Nowcasting and Placecasting Entrepreneurial Quality and Performance," NBER Chapters, in: Measuring Entrepreneurial Businesses: Current Knowledge and Challenges, pages 63-109, National Bureau of Economic Research, Inc.
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    More about this item

    JEL classification:

    • E17 - Macroeconomics and Monetary Economics - - General Aggregative Models - - - Forecasting and Simulation: Models and Applications
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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