Advanced Search
MyIDEAS: Login

Consumers' attitude towards farmers' markets: an explorative analysis in Tuscany

Contents:

Author Info

  • Alessio Cavicchi

    (Università di Macerata)

  • Benedetto Rocchi, Matteo Baldeschi

    (Università di Firenze)

Abstract

Farmers Markets (FMs) around the world are often considered as one key response to the less sustainable conventional food production systems. Despite the economic crisis, international studies show that the most important factor leading people to buy fresh products in these points of sale is the quality. In fact, consumers usually cite \better food quality", \locally produced foods", \higher social interaction" and \learning directly about the vendors and their food production practices", as the principal motivations in buying in FM environment. In this paper the results of a survey carried out in several FMs and shops in Tuscany are presented. A sample of consumers were interviewed on-site using a structured questionnaire. The attitude of respondent towards FM was assessed using a test scale composed of 16 items referring to five different features of this form of distribution, supposed to be relevant in the consumer choice: quality of products, direct contact with farmers, convenience, environmental sustainability, and support for rural development processes. The high level of reliability of the attitude scale allowed its use in performing a cluster analysis of observed units. The cluster analysis allowed to identify two groups of consumers with different characteristics both in term of socio-economic descriptive variables and in term of attitudes and motivations towards FMs.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.unimc.it/sviluppoeconomico/wpaper/wpaper00031/filePaper
Download Restriction: no

Bibliographic Info

Paper provided by Macerata University, Department of Studies on Economic Development (DiSSE) in its series Working Papers with number 31-2011.

as in new window
Length:
Date of creation: Feb 2011
Date of revision: Feb 2011
Handle: RePEc:mcr:wpaper:wpaper00031

Contact details of provider:
Postal: Piazza Oberdan, 3, 62100 Macerata
Phone: 0733.258.3960
Fax: 0733.258.3970
Web page: http://www.unimc.it/sviluppoeconomico
More information through EDIRC

Related research

Keywords: food miles; Alternative Food Networks (AFN); sustainability; Italy; Short Food Supply Chain (SFSC);

Find related papers by JEL classification:

This paper has been announced in the following NEP Reports:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:mcr:wpaper:wpaper00031. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Carlo Sampaoli).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.