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Auctions 101: Lessons from a Decade in the Lab. What Am I Bid for ...Safer Food?

Author

Listed:
  • Shogren, Jason F.
  • Hayes, Dermot J.
  • Fox, John A.
  • Cherry, Todd L.

Abstract

Laboratory auctions show that consumers may be willing to pay more for pathogen-free food products treated with technologies such as irradiation, but the degree to which they are willing to pay may depend on the messages - pro and con - they hear and read.

Suggested Citation

  • Shogren, Jason F. & Hayes, Dermot J. & Fox, John A. & Cherry, Todd L., 2002. "Auctions 101: Lessons from a Decade in the Lab. What Am I Bid for ...Safer Food?," Staff General Research Papers Archive 10106, Iowa State University, Department of Economics.
  • Handle: RePEc:isu:genres:10106
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