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EU-wide comparison of the characteristics and presentation of branded food products (2021)

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Abstract

Differences in composition of seemingly identical branded food products (DC-SIP) occur when a good is marketed in one Member State as being identical (same brand labelling and same or similar front-of-pack appearance) to a good marketed in another Member State while that good has a significantly different composition or significantly different characteristics. The Joint Research Centre (JRC) developed a common testing methodology to examine the occurrence of this practice in the European single market. This methodology was applied in the first EU-wide testing campaign in 2018/2019. The objective of this study is to replicate the 2018/2019 testing campaign to provide figures for 2021 on the occurrence of DC-SIP in the European single market and to compare them with the results of the 2018/2019 testing campaign. In addition to the result of this comparison, this report presents the results of a survey of brand owners about their (potential) actions regarding DC-SIP in response to recent regulatory changes, namely the amended Directive 2005/29/EC – the Unfair Commercial Practices Directive (UCPD) – where a specific provision on DC-SIP (Article 6(2)(c)) was introduced by Directive (EU) 2019/2161.

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  • Kjersti Nes & Federico Antonioli & Federica Di Marcantonio & Pavel Ciaian, 2023. "EU-wide comparison of the characteristics and presentation of branded food products (2021)," JRC Research Reports JRC131303, Joint Research Centre.
    • Handle: RePEc:ipt:iptwpa:jrc131303
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    File URL: https://publications.jrc.ec.europa.eu/repository/handle/JRC131303
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    Keywords

    Differences in composition; branded food products; UCPD; Food Chain;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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