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Behavioural and Operational Characteristics in Institutional Banking in India: An Empirical Generalization

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  • Atanu Adhikari

    (Indian Institute of Management, Kozhikode)

Abstract

In the cut throat competitive world of 21st century entrepreneurs have great ideas but either they don’t have the funds to invest in their ideas or due to their risk averse nature they don’t want to risk their own money by investing completely in the business, hence the banks and financial institutions have attained immense importance funding the ideas of young and budding entrepreneurs, in common parlance this is termed as Corporate Banking. In business parlance money is regarded as the blood of the business hence consequently banking is considered as heart which pumps the blood in the business. The objective of this research is to understand the Banking habits & Financial Tie-ups (Services obtained by the corporate from the Banks) of the Corporate in India and to investigate the reasons for the same. Research also finds out customers’ perception about the service provided by the private and public sector banks and the factors that discriminate between these two types of banks. It will also find out the challenges that banking industry of Indiais facing from the customers thereby understanding & defining critical success attributes for increasing Market share & having satisfied customers in the field of Corporate Banking in India.

Suggested Citation

  • Atanu Adhikari, 2019. "Behavioural and Operational Characteristics in Institutional Banking in India: An Empirical Generalization," Working papers 326, Indian Institute of Management Kozhikode.
    • Handle: RePEc:iik:wpaper:326
    as

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    References listed on IDEAS

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    1. Foglia, A. & Laviola, S. & Marullo Reedtz, P., 1998. "Multiple banking relationships and the fragility of corporate borrowers," Journal of Banking & Finance, Elsevier, vol. 22(10-11), pages 1441-1456, October.
    2. Berg, Sigbjorn Atle & Kim, Moshe, 1998. "Banks as Multioutput Oligopolies: An Empirical Evaluation of the Retail and Corporate Banking Markets," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 30(2), pages 135-153, May.
    3. Fatma, Mobin & Rahman, Zillur, 2016. "The CSR's influence on customer responses in Indian banking sector," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 49-57.
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