Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer's Brand in the Cattle Industry
AbstractThis manuscript reports on a project to examine the feasibility of extensive radio frequency identification (RFID) tagging to determine product provenance in the meat production industry. The investigators examined existing technologies and meat production processes as well as emerging technologies in RFID tagging to assess the potential of RFID technologies for provenance assurance. While RFID technologies hold tremendous promise for traceability, the current state of the technology and production process creates challenges for effectively creating full traceability. However, RFID holds tremendous potential for improving processing throughput, which will help make RFID-based traceability more attractive for adoption by meat processors.
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Bibliographic InfoPaper provided by Midwest Agribusiness Trade Research and Information Center (MATRIC) at Iowa State University in its series Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications with number 05-mrp8.
Date of creation: May 2005
Date of revision:
brand marketing; provenance assurance; radio frequency identification (RFID); traceability.;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2006-04-22 (All new papers)
- NEP-ICT-2006-04-22 (Information & Communication Technologies)
- NEP-MKT-2006-04-22 (Marketing)
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- Ngai, E.W.T. & Suk, F.F.C. & Lo, S.Y.Y., 2008. "Development of an RFID-based sushi management system: The case of a conveyor-belt sushi restaurant," International Journal of Production Economics, Elsevier, vol. 112(2), pages 630-645, April.
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