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複数市場競争への売上最大化モデルの導入, Intoroducing sales maximizing model into multimarket contact theory

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  • 酒井, 康之

Abstract

複数の市場で同一の競合企業と競争している場合には，攻撃の相互自制が生じやすいことが議論されてきた．この議論の前提となっていたのは利潤最大化を追求する企業像であったのに対して，本稿では売上最大化を追求する企業像に基づいたモデルを構築し，そのモデルを考察した．その結果，売上最大化を追求する企業が市場内に存在する場合は，そうでない場合と比較して複数市場競争を通じた暗黙の共謀が成立しにくいことや，売上最大化を追求する企業と利潤最大化を追求する企業が同じ市場内に存在している場合には複数市場競争を通じた暗黙の共謀の効果を得ることが比較的困難であることがわかった．

Suggested Citation

  • 酒井, 康之, 2014. "複数市場競争への売上最大化モデルの導入, Intoroducing sales maximizing model into multimarket contact theory," Working Paper Series 184, Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University.
    • Handle: RePEc:hit:hjbswp:184
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