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Is Opera Attendance Fashionable? The Case of Perm Opera and Ballet Theatre

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  • Iuliia O. Papushina

    (National Research University Higher School of Economics)

Abstract

This paper considers fashion as a factor of theatre attendance. The research setting is the industrial city Perm with approximately one million citizens. Perm opera and ballet theatre found in 1870 is “Russia’s third ballet Mecca, after Moscow and St. Petersburg”. Series of in-depth interviews, content-analysis and analysis of discourse provide “corroborative evidence”. The research is based on fashion value framework, which regards fashion guided behaviour as a function of shared values called fashion values. The literature review generates insights about the role of fashion in high culture consumption and arguments pro applicability of the fashion values framework for theatre attendance. The data comes from 23 in-depth interviews with visitors and non-visitors of Perm opera and ballet theatre. The research develops the set of indicators of fashion awareness in context of theatre attendance. The results shows that institutionalized cultural capital and occupation in cultural industries matter for fashion awareness of a particularly participant. So far, it is supposed education and occupation play more important role as an explanation of fashion awareness than class does. The ways for future investigations are discussed

Suggested Citation

  • Iuliia O. Papushina, 2015. "Is Opera Attendance Fashionable? The Case of Perm Opera and Ballet Theatre," HSE Working papers WP BRP 107/HUM/2015, National Research University Higher School of Economics.
    • Handle: RePEc:hig:wpaper:107hum2015
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    References listed on IDEAS

    as
    1. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
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    More about this item

    Keywords

    high culture; consumption; fashion; audience; cultural capital;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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    This paper has been announced in the following NEP Reports:

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