Norberg, Peter () (Dept. of Business Administration, Stockholm School of Economics)
Abstract
This article informs the question of how a business sector interacts with perceived demands from the public. Swedish financial firms suffer from low public confidence. The Swedish public has become increasingly involved in the equities market. Brokerage houses have al-ways appeared as exclusive. Using codes of ethics to effectively signal commitment to ethical principles serves both the objectives of seriousness and normality.
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Length: 24 pages Date of creation: 04 May 2006 Date of revision:
10 May 2006 Handle: RePEc:hhb:hastba:2006_004
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