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Heterogeneous consumer preferences for product quality and uncertainty

Author

Listed:
  • Wolfgang Maennig

    (Chair for Economic Policy, University of Hamburg)

  • Steffen Q. Mueller

    (Chair for Economic Policy, University of Hamburg)

Abstract

We provide evidence for heterogeneous consumer preferences for product quality and game outcome uncertainty (GOU) in Major League Baseball. Using attendance data from 2013 to 2019, we explore func-tional data clustering techniques to detect common patterns in predictive margins of team-specific win-ning probability. As a central result, we identify five groups of teams with similar GOU effects. However, only a few teams’ fans show GOU preferences that resemble the typical hump-shape that is postulated by the uncertainty of outcome hypothesis; the largest cluster is comprised of teams with fans whose at-tendance behavior is relatively insensitive to differences in GOU.

Suggested Citation

  • Wolfgang Maennig & Steffen Q. Mueller, 2021. "Heterogeneous consumer preferences for product quality and uncertainty," Working Papers 070, Chair for Economic Policy, University of Hamburg.
  • Handle: RePEc:hce:wpaper:070
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    File URL: http://www.hced.uni-hamburg.de/WorkingPapers/HCED-070.pdf
    File Function: First Version, 2021
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    Citations

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    Cited by:

    1. Maennig, Wolfgang & Wilhelm, Stefan, 2023. "News and noise in crime politics: The role of announcements and risk attitudes," Economic Modelling, Elsevier, vol. 129(C).
    2. Wolfgang Maennig, 2023. "Centralization in National High-Performance Sports Systems: Reasons, Processes, Dimensions, Characteristics, and Open Questions," Working Papers 073, Chair for Economic Policy, University of Hamburg.
    3. Wolfgang Maennig & Stefan Wilhelm, 2023. "Crime Prevention Effects of Data Retention Policies," Working Papers 074, Chair for Economic Policy, University of Hamburg.

    More about this item

    Keywords

    Consumer demand; Heterogeneous preferences; Product Quality; Uncertainty of outcome hypothesis; Clustering; Functional data analysis;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z2 - Other Special Topics - - Sports Economics

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