IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-04229797.html
   My bibliography  Save this paper

Investing in Business Model Innovation and adaptation during crisis period: Evidence from the Moroccan Insurance sector in Covid-19

Author

Listed:
  • Leila Benslimane

    (UCA - Université Cadi Ayyad [Marrakech])

  • Salah Eddine Kartobi

    (UCA - Université Cadi Ayyad [Marrakech])

  • Abdessamad Ejjiar

    (UCA - Université Cadi Ayyad [Marrakech])

Abstract

This article aims to examine the impact of the COVID-19 pandemic on business model innovation and adaptation within Morocco's insurance industry. Employing a multiple case study approach involving six insurance firms, the study assesses the crisis's influence on firm performance during the initial pandemic year. Data was collected through comprehensive online surveys and semi-structured interviews, investigating the implementation of innovative and adaptive business models. The findings demonstrate that the crisis significantly drove business model innovation and adaptation for the firms. Moreover, firms that successfully incorporated more adaptive elements demonstrated improved performance. This research underscores the importance of business model innovation and adaptation in navigating crises and enhancing resilience. It contributes to the limited literature on the COVID-19 impact on the insurance sector, shedding light on strategies that foster enduring success amid challenging circumstances.

Suggested Citation

  • Leila Benslimane & Salah Eddine Kartobi & Abdessamad Ejjiar, 2023. "Investing in Business Model Innovation and adaptation during crisis period: Evidence from the Moroccan Insurance sector in Covid-19," Post-Print halshs-04229797, HAL.
    • Handle: RePEc:hal:journl:halshs-04229797
    DOI: 10.5281/zenodo.8407675
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-04229797
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-04229797/document
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.8407675?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Javier Sada Bittini & Salvador Cruz Rambaud & Joaquín López Pascual & Roberto Moro-Visconti, 2022. "Business Models and Sustainability Plans in the FinTech, InsurTech, and PropTech Industry: Evidence from Spain," Sustainability, MDPI, vol. 14(19), pages 1-21, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jorge Andrés-Sánchez & Jaume Gené-Albesa, 2024. "Not with the bot! The relevance of trust to explain the acceptance of chatbots by insurance customers," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    2. Salvador Cruz Rambaud & Joaquín López Pascual, 2023. "Insurtech, Proptech, and Fintech Environment: Sustainability, Global Trends and Opportunities," Sustainability, MDPI, vol. 15(12), pages 1-3, June.
    3. Serkan Eti & Hasan Dinçer & Hasan Meral & Serhat Yüksel & Yaşar Gökalp, 2024. "Insurtech in Europe: identifying the top investment priorities for driving innovation," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 10(1), pages 1-24, December.
    4. Mohamed Bouteraa & Brahim Chekima & Nelson Lajuni & Ayesha Anwar, 2023. "Understanding Consumers’ Barriers to Using FinTech Services in the United Arab Emirates: Mixed-Methods Research Approach," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
    5. Nejla Ould Daoud Ellili, 2023. "Is there any association between FinTech and sustainability? Evidence from bibliometric review and content analysis," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 748-762, December.
    6. Arvind Ashta, 2023. "How Can Fintech Companies Get Involved in the Environment?," Sustainability, MDPI, vol. 15(13), pages 1-18, July.

    More about this item

    Keywords

    Business model innovation; Business model adaptation; Covid-19; Crisis; Insurance;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-04229797. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.