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Valeurs de consommation et origine territoriale des produits

Author

Listed:
  • Patrick Gabriel

    (IAE de Bretagne Occidentale)

  • Bertrand Urien

    (ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest)

Abstract

L'objectif principal de cet article est d'offrir une première réflexion sur les fonctions recherchées et sur la nature des valeurs de consommation délivrées par le made in. En considérant le made in davantage comme une origine territoriale, nous montrons que la littérature insiste essentiellement sur des valeurs utilitaires et de prestige social, alors que d'autres valeurs peuvent également être délivrées : les valeurs expérientielles et de probité. Les conséquences managériales se situent dès lors sur un plan opérationnel, mais également stratégique.

Suggested Citation

  • Patrick Gabriel & Bertrand Urien, 2006. "Valeurs de consommation et origine territoriale des produits," Post-Print halshs-02914891, HAL.
    • Handle: RePEc:hal:journl:halshs-02914891
    DOI: 10.7193/DM.043.044.41.54
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    Cited by:

    1. Camille Chédotal & Samuel Guillemot & Cécile Plaud & Béatrice Sommier, 2018. "L'influence de la consommation régionale sur l'identité personnelle : l'exemple de la Bretagne," Post-Print hal-01828078, HAL.
    2. Aurelie Merle & Piotrowski Mathilde, 2011. "Consommer des produits alimentaires locaux : comment et pourquoi ?," Working paper serie RMT - Grenoble Ecole de Management hal-00607840, HAL.
    3. Spielmann, Nathalie, 2016. "Is it all or nothing? Testing schema congruity and typicality for products with country origin," Journal of Business Research, Elsevier, vol. 69(3), pages 1130-1137.
    4. Ivan Dufeu & Jean-Marc Ferrandi & Patrick Gabriel & Marine Le Gall-Ely, 2014. "Socio-environmental multi-labelling and consumer willingness to pay [Multi-labellisation socio-environnementale et consentement à payer du consommateur]," Post-Print hal-02794529, HAL.
    5. Aurelie Merle & Piotrowski Mathilde, 2011. "Consommer des produits alimentaires locaux : comment et pourquoi ?," Working Papers hal-00607840, HAL.
    6. Pascale Ertus & Christine Petr & Céline Jacob, 2019. "PROPOSITION OF MEASUREMENT SCALE OF TERROIR PERCEPTIONS Abstract : [Proposition De L'Échelle De La Terroirité Perçue]," Post-Print hal-02146307, HAL.

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