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Impact of Mediation Devices on the Museum Visit Experience and on Visitors' Behavioural Intentions

Author

Listed:
  • Elodie Jarrier

    (UB - Université de Bourgogne)

  • Dominique Bourgeon-Renault

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

This study draws on the experiential approach and has two main goals: to explore the different dimensions of the museum experience regardless of whether it is mediated by mediation devices (e.g., audio guides, interactive terminals, SmartPhones, tablets, augmented reality), and to identify the impact of such devices on visitors' behavioural intentions. The authors conduct a qualitative and exploratory investigation to address the following questions: Does the development of such devices affect both experience dimensions and the audience's behavioural intentions? Which components of a museum visit are concerned?

Suggested Citation

  • Elodie Jarrier & Dominique Bourgeon-Renault, 2012. "Impact of Mediation Devices on the Museum Visit Experience and on Visitors' Behavioural Intentions," Post-Print halshs-01288238, HAL.
    • Handle: RePEc:hal:journl:halshs-01288238
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    Citations

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    Cited by:

    1. Andreea STRÂMBU-DIMA, 2021. "A Model Of Marketing Product In Religious Heritage Sites: Case Study For The Monastery Of Hodos-Bodrog," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-10.
    2. Izzo, Filomena & Camminatiello, Ida & Sasso, Pasquale & Solima, Ludovico & Lombardo, Rosaria, 2023. "Creating customer, museum and social value through digital technologies: Evidence from the MANN Assiri project," Socio-Economic Planning Sciences, Elsevier, vol. 85(C).
    3. Siqi Emily Lu & Brent Moyle & Sacha Reid & Elaine Yang & Biqiang Liu, 2023. "Technology and museum visitor experiences: a four stage model of evolution," Information Technology & Tourism, Springer, vol. 25(2), pages 151-174, June.
    4. Juliette Passebois- Ducrot & Florence Euzéby & Sarah Machat & Jeanne Lallement, 2015. "La gamification des dispositifs de médiation culturelle : Quelle perception et quel impact sur l’expérience de visite ? Le cas de la corderie Royale," Post-Print hal-01675348, HAL.
    5. Mathilde Pulh & Rémi Mencarelli, 2015. "Web 2.0: Is the museum-visitor relationship being redefined ?," Post-Print halshs-01498653, HAL.
    6. Sujin Bae & Timothy Hyungsoo Jung & Natasha Moorhouse & Minjeong Suh & Ohbyung Kwon, 2020. "The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective," Sustainability, MDPI, vol. 12(7), pages 1-22, April.
    7. Fabrizio Mosca & Bernardo Bertoldi & Chiara Giachino & Margherita Stupino, 2018. "Facebook and Twitter, social networks for culture. An investigation on museums," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 39-59.
    8. Ana Slavec & Nežka Sajinčič & Vesna Starman, 2021. "Use of Smartphone Cameras and Other Applications While Traveling to Sustain Outdoor Cultural Heritage," Sustainability, MDPI, vol. 13(13), pages 1-20, June.
    9. Marta de Miguel de Blas & Dominique Bourgeon-Renault & Elodie Jarrier, 2015. "Can Interactive Mediation Tools Bridge the Identity Gap Between the Public and the Art Museum?," Post-Print hal-02139827, HAL.

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