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Politiques de prix sur Internet

Author

Listed:
  • Pierre Desmet

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School)

Abstract

Internet offers real openness on pricing policy increasing the buyer's market power. Higher competition should result from an easier comparison of the offers with, as a consequence, price decrease and lower margins. This article explores the validity of such an assumption and studies major determinants as market characteristics. Depending on two factors, differentiation and segmentation degrees, other pricing policies as auctions sales, yield management or pricing on demand, can be used and they can reverse the initial proposition and lead to a higher market power for the seller on the buyer.

Suggested Citation

  • Pierre Desmet, 2000. "Politiques de prix sur Internet," Post-Print halshs-00143411, HAL.
    • Handle: RePEc:hal:journl:halshs-00143411
    as

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    Citations

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    Cited by:

    1. Sarra Hafsa & Vincent Hovelaque & Louis-Georges Soler, 2002. "Organisation des chaînes d'approvisionnement et commerce électronique," Économie rurale, Programme National Persée, vol. 272(1), pages 28-41.
    2. Zrelli, Imen & Demnati, Haykel & Ben Yedder, Moez, 2019. "The effect of the interaction between tariff modulation and transparency on the customer's dissatisfaction: The case of Tunisia," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 1-10.

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