The interest of an innovative methology based on customized video scenario to study the mobile in store experience and the programatic advertising
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References listed on IDEAS
- Flavián, Carlos & Ibáñez-Sánchez, Sergio & Orús, Carlos, 2019. "The impact of virtual, augmented and mixed reality technologies on the customer experience," Journal of Business Research, Elsevier, vol. 100(C), pages 547-560.
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More about this item
Keywords
in-store experience smart retailing qualitative methodology projective method innovativeness; in-store experience; smart retailing; qualitative methodology; projective method; innovativeness;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-PAY-2024-03-11 (Payment Systems and Financial Technology)
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