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A big data analysis of COVID-19 impacts on Airbnbs’ bookings behavior applying construal level and signaling theories

Author

Listed:
  • Raffaele Filieri
  • Francesco Luigi Milone
  • Emilio Paolucci
  • Elisabetta Raguseo

    (Polito - Politecnico di Torino = Polytechnic of Turin, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

This study investigates the impact of the COVID-19 pandemic on consumer booking behavior in the peer-to-peer accommodation sector. This study used a dataset composed of 2041,966 raws containing 69,727 properties located in all 21 Italian regions in the pre-and post-COVID-191. Results show that after the COVID-19 pandemic, consumers preferred P2P accommodations with price premiums and located in rural (versus urban) areas. Although the findings reveal a preference for entire apartments over shared accommodation (i.e., room, apartment), this preference did not change significantly after COVID-19 lockdowns. The contribution of this study lies in combining psychological distance theory and signaling theory to assess P2P performance in the pre-and post-COVID-19 periods.

Suggested Citation

  • Raffaele Filieri & Francesco Luigi Milone & Emilio Paolucci & Elisabetta Raguseo, 2023. "A big data analysis of COVID-19 impacts on Airbnbs’ bookings behavior applying construal level and signaling theories," Post-Print hal-04138938, HAL.
    • Handle: RePEc:hal:journl:hal-04138938
    DOI: 10.1016/j.ijhm.2023.103461
    Note: View the original document on HAL open archive server: https://amu.hal.science/hal-04138938
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    Cited by:

    1. Mele, Emanuele & Filieri, Raffaele & De Carlo, Manuela, 2023. "Pictures of a crisis. Destination marketing organizations’ Instagram communication before and during a global health crisis," Journal of Business Research, Elsevier, vol. 163(C).
    2. Filieri, Raffaele & Alguezaui, Salma & Galati, Francesco & Raguseo, Elisabetta, 2023. "Customer experience with standard and premium Peer-To-Peer offerings: A mixed-method combining text analytics and qualitative analysis," Journal of Business Research, Elsevier, vol. 167(C).

    More about this item

    Keywords

    COVID-19; Airbnb host; occupancy; price premium; construal theory; signaling theory;
    All these keywords.

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