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'Becoming mainstream': the professionalization and corporatization of digital nomadism

Author

Listed:
  • Jeremy Aroles

    (Alliance MBS - Alliance Manchester Business School - University of Manchester [Manchester])

  • Edward Granter

    (Birmingham Business School - University of Birmingham [Birmingham])

  • François-Xavier de Vaujany

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Digital nomadism, a mobile lifestyle that encompasses a wide array of professional endeavours, ranging from corporate remote workers to digital entrepreneurs, has benefitted from a steadily growing appeal. Despite this, there is a dearth of research exploring the premises and development of digital nomadism. This paper is concerned with the image of digital nomadism, its underlying structure and practices, and its relation to the current world of work. In order to explore these aspects and problematise digital nomadism, the paper traces the development of digital nomadism and takes inspiration from the Deleuzo-Guattarian image of the nomad. Adopting a qualitative approach to content analysis, this paper argues that digital nomadism is becoming increasingly institutionalised and professionalised, and, as such, is distant from the emancipatory dimension underlying its discourse and many of its cultural representations. Overall, digital nomadism appears as an extension of capitalist logics, rather than an alternative to them.

Suggested Citation

  • Jeremy Aroles & Edward Granter & François-Xavier de Vaujany, 2020. "'Becoming mainstream': the professionalization and corporatization of digital nomadism," Post-Print hal-03778348, HAL.
    • Handle: RePEc:hal:journl:hal-03778348
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    Citations

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    Cited by:

    1. Amelia Litania & Giulia Ajmone Marsan, 2023. "Attracting Global Talents: Bringing Digital Nomads and the Highly Skilled into ASEAN," Working Papers PB-2023-11, Economic Research Institute for ASEAN and East Asia (ERIA).
    2. Divya Leducq & Christophe Demaziere & Étienne Bou Abdo & Priscilla Ananian, 2022. "Digital nomads and coworking spaces," Post-Print hal-03858510, HAL.
    3. Julian Marx & Stefan Stieglitz & Felix Brünker & Milad Mirbabaie, 2023. "Home (Office) is where your Heart is," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 65(3), pages 293-308, June.

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