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When and Who Do Platform Companies Acquire?

Author

Listed:
  • Milan Miric

    (USC - University of Southern California)

  • Margherita Pagani

    (EM - EMLyon Business School)

  • Omar El Sawy

    (USC - University of Southern California)

Abstract

The success of platform companies often depends on their ability to "scale" their customer and supplier base. Existing studies have focused on a variety of approaches that platforms may use to scale but have not systematically considered that platforms might acquire other companies as part of this growth strategy. In this paper, we study the acquisition patterns of digital platformcompanies and contrast these with the acquisition patterns of digital non-platformcompanies. We find that platform companies acquire earlier (shortly after founding) when compared with non-platform companies, and they often first acquire competing platform companies from the same market niche. As platform companies mature, they begin to acquire non-platform companies from other market niches. This contrasts with how acquisitions are made by non-platform companies, as shown in our analysis.

Suggested Citation

  • Milan Miric & Margherita Pagani & Omar El Sawy, 2021. "When and Who Do Platform Companies Acquire?," Post-Print hal-03188254, HAL.
    • Handle: RePEc:hal:journl:hal-03188254
    DOI: 10.25300/MISQ/2022/16374
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    Citations

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    Cited by:

    1. Jan Frederic Nerbel & Markus Kreutzer, 2023. "Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-20, December.
    2. Milan Miric & Nan Jia & Kenneth G. Huang, 2023. "Using supervised machine learning for large‐scale classification in management research: The case for identifying artificial intelligence patents," Strategic Management Journal, Wiley Blackwell, vol. 44(2), pages 491-519, February.
    3. Qizhi Dai, 2023. "Understanding how platform modularity enhances network effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-17, December.
    4. Stallkamp, Maximilian & Hunt, Richard A. & Schotter, Andreas P.J., 2022. "Scaling, fast and slow: The internationalization of digital ventures," Journal of Business Research, Elsevier, vol. 146(C), pages 95-106.
    5. Shiva Agarwal & Cameron D. Miller & Martin Ganco, 2023. "Growing platforms within platforms: How platforms manage the adoption of complementor products in the presence of network effects?," Strategic Management Journal, Wiley Blackwell, vol. 44(8), pages 1879-1910, August.

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