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Ethique sur le marché: comment permettre le succès de produit intégrant une démarche éthique. Le cas de l’éco conception

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  • Marie-France Vernier

    (ISBO - Institute of Sustainable Business and Organizations - ESDES - ESDES, Lyon Business School - UCLy - UCLy - UCLy (Lyon Catholic University))

Abstract

The aim of this paper is to define vehicles of marketing development for a firm offering eco-designed products. The first section defines the concept of eco-design and shows that it is both a technical and a managerial innovation. The second section presents the analytical framework: CSR (Corporate social responsibility) according to the firm and the perception of environmental value by consumers. In the third section, we will examine how to market eco-designed products.
(This abstract was borrowed from another version of this item.)

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  • Marie-France Vernier, 2010. "Ethique sur le marché: comment permettre le succès de produit intégrant une démarche éthique. Le cas de l’éco conception," Post-Print hal-02648335, HAL.
    • Handle: RePEc:hal:journl:hal-02648335
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    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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