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L'organisation d'un méga-événement sportif et l'image touristique de la ville hôte : Une perspective par le concept de transfert d'image

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  • Tan Vo-Thanh

    (Excelia Group | La Rochelle Business School, CeRIIM - Excelia Group | La Rochelle Business School, CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Valentina Kirova

    (Excelia Group | La Rochelle Business School, CeRIIM - Excelia Group | La Rochelle Business School)

  • Roxane Daréous

Abstract

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Suggested Citation

  • Tan Vo-Thanh & Valentina Kirova & Roxane Daréous, 2014. "L'organisation d'un méga-événement sportif et l'image touristique de la ville hôte : Une perspective par le concept de transfert d'image," Post-Print hal-02544965, HAL.
    • Handle: RePEc:hal:journl:hal-02544965
    Note: View the original document on HAL open archive server: https://hal.science/hal-02544965
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    References listed on IDEAS

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    1. Xiaoyan Xing & Laurence Chalip, 2006. "Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models," Sport Management Review, Taylor & Francis Journals, vol. 9(1), pages 49-78, January.
    2. Xing, Xiaoyan & Chalip, Laurence, 2006. "Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models," Sport Management Review, Elsevier, vol. 9(1), pages 49-78, May.
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