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Exposure to altruism quotes and tipping behavior in a restaurant

Author

Listed:
  • Céline Jacob

    (UBS Vannes - Université de Bretagne Sud - Vannes - UBS - Université de Bretagne Sud)

  • Nicolas Guéguen

    (UBS Vannes - Université de Bretagne Sud - Vannes - UBS - Université de Bretagne Sud)

  • Renzo Ardiccioni

    (GAINS - ARGUMANS - Atelier De Recherche En Gestion De L'université Du Mans - GAINS - Groupe d'Analyse des Itinéraires et des Niveaux Salariaux - UM - Le Mans Université)

  • Cécile Sénémeaud

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Some studies have shown that exposure to fortuitous information can influence individuals' behavior. In this study, customers in two restaurants were exposed, or not, to an altruism-related quote written on their bill. A significant increase in tipping behavior was found from both male and female patrons who had been exposed to the altruism quotes. Activation spreading theory was used to explain these results.

Suggested Citation

  • Céline Jacob & Nicolas Guéguen & Renzo Ardiccioni & Cécile Sénémeaud, 2013. "Exposure to altruism quotes and tipping behavior in a restaurant," Post-Print hal-02180719, HAL.
    • Handle: RePEc:hal:journl:hal-02180719
    DOI: 10.1016/j.ijhm.2012.03.003
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    Cited by:

    1. Lynn, Michael, 2015. "Service gratuities and tipping: A motivational framework," Journal of Economic Psychology, Elsevier, vol. 46(C), pages 74-88.

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